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Duola Sport
Direction, Production & Editing
STREET MARKETING
First Digital Marketing agency I had the pleasure to work at.
Without any specific focus, we managed to work with +35 clients, with a wide range of fields and goals.
HOW I
ENDED UP HERE?
Looking to stand out from the rest, I used a bit more than Adobe tools and implemented Cinema 4D for some effects without getting away from their back then current style.
Though I had experience on Social Media, working at a Company dedicated to sell the image of dozen of other companies required a bit more of skills and experience. After getting interviewed by the Art Director, they put a Design Challenge:
Design a Post for @StreetMarketing account, using the festivities as the Theme.
That said, I proposed two designs which in a few words they liked and ended up including me as part of the team.
WORK
FOR THE AGENCY...
Part of my work was to create flyers for a few Marketing Conferences and events they produced, during their touring season I was in charge of creating with a really short deadline a flyer for their events.
Using separate pictures of each one of the members I to put it all together after a few retouching on Photoshop along with the pertinent information. As well as eventual posts as important dates came up, like the 'Social Media Manager Day'.
HEALTH BRANDS
Client:
Orbe Salud Global
Campaign:
-Calories +Health
Purpose:
Show one of the services provided by the company.
At the same time, create awareness of how fast-food affects our organism.
Are you like this? You need an appointment
Client:
OncoMedica
Campaign:
Some details needs a better look
Purpose:
Create awareness of how a small pain in your body might require an expert opinion.
Is that iPhone more important than your health?
RESTAURANTS
Really fun posts made to promote the brand 'Coffeemilk', a small coffee house. Part of the pictures were taken in the Agency for the campaign How you drink it, showing off your personality depending on how you usually take coffee.
#BrunchTime right below, just another fun idea to show part of the menu and to offer to the customer a place where they can forget the business and get straight to a chill time.
The reception for these posts was incredible as well as hilarious! Increasing significantly the interaction on Social Media, with followers tagging friends and feeling identified themself with an element on the posts.
PERSONAL BRANDS
Cake for Guests Guide The tri-post above was created to demonstrate ideal pieces of cake and how many can be cut depending on portion and size of the Wedding Cake.
Her presence on Social Media is mainly pictures of herself and her lifestyle, so she really wanted to keep it simple and elegant this time.
'Say Yes' campaign
Maickel Melamed is a person physically disabled from low muscle tone, condition that make it impossible for him to do some daily gestures and actions that you can usually do. In spite of that, he has managed to finish Marathons such as New York, Berlin, Chicago and Boston. He also managed to climb the highest mountain in Venezuela, as well as finishing many local races.
He took his experiences and limitations to motivate people through Talks and by finishing 'impossible' challenges.
So, What's your Excuse?
Working with Melamed was an absolute honor as a runner myself, and we got to help him to show to the people who he really is as a person and athlete through this campaign and external actions.
SOCIAL MEDIA GUIDELINES
PACKAGING
Glukies was a project that got the Agency struggling for quite sometime, taking in consideration they had it even before I started to work there. The concept is simple: Home-made vegan biscottis. The first step for this project was to Create a logo and Iconography.
For this project I worked together with the Agency and the Client to understand what they were looking for. They provided the product photographs after they accepted the version of the logo I did for them. Furthermore, I started a concept that got modified as time passed for several reasons: Change of package format or presentation, material, information needed such as Nutritional Facts, bar codes, slogan.
...AND
THAT'S
IT
After working for about 8 months as Graphic Designer, I took the experience with me and traveled to America looking for more experiences and opportunities to challenge myself in the industry.
As appreciated above this opportunity got me experience working with a diverse range of companies, with unique projects and needs to cover.