The first step was to find the right design elements and color palette depending on the event. After designing the base structure for this season and gathering all the required assets, transition to the setting up the appropriate layout depending on the assets on hand, setting up the working file to efficiently adjust and quickly export required deliverables per platform.
After developing the standard assets in English, I localized per region to ~13 different languages, performed QA for consistency across, and iterated as required.
For this specific campaign, taking in consideration both Fortnite's and Playstation's brand elements and specifications.