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WHO ARE THEY?
Dymatize is a sports nutrition supplement brand, and part of the portfolio of Premier Nutrition Corporation.
Their focus is around body-building and products that will act as a complement to an active lifestyle, boosting metabolism and helping muscle growth.
WHAT ABOUT MY ROLE?
The recurrent stuff
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As part of the PNC Creative team, I was in charge of managing the graphic resources and give them a use, modifying assets depending on the needs of every request. Simple enough, right? I get a request, find the assets I need and create the piece. These pieces are dedicated to the promotion of new and existing products through Printed Ads, Social Media and E-commerce platforms, as well as non-traditional pieces sent to influencers.
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When it comes to Dymatize, I have been in charge of the internal integration and in the corporative side, creating assets such as PowerPoint Presentations and Master Slides. In addition to that, the creation of sales materials such as sales sheets, and supporting the e-commerce efforts providing graphics for dedicated sites on platforms like Amazon.
PRODUCT LAUNCHES
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Part of the early work done for Dymatize was to support the brand team during the launch of their Pebbles line, including Cocoa & Fruity Pebbles- creating assets for e-commerce, sell sheets, as well as digital and print ads.
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The same assets were created for their brand-new Dunkin' collaboration, with two more flavors and a whole new product line! As part of the team I developed their graphics for e-commerce websites as well as sell sheets for promotion.
E-COMMERCE CONTENT
WEB BANNERS IN CHRONOLOGICAL ORDER
BANNERS
PACKAGING
SELL SHEETS & MAGAZINE ADS
New Flavor and Brand Integration Pitch
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One of the projects I had the opportunity to work on was a proposal of a product using one of the signature Dymatize flavors and integrated it as a Premier Protein Shake, being pitched as one of the first collaborations between these brands.
